Launch video guides
Six guides, written to be used rather than skimmed. Everything here applies whether you generate the film, brief an agency, or build it yourself.
The six-beat structure with timings, what belongs in each beat, ten failure modes, and launch-day sequencing.
A 60-second script blank with word counts per beat, plus a fully worked example you can read the register off.
2026 ranges for agency, boutique, freelance, subscription, template, and generated, and where the money goes.
Dimensions per platform, vertical safe areas, loudness targets, caption rules, and a delivery checklist.
What the first gallery slot has to do, a 60-second structure for muted autoplay, and launch-day sequencing.
The six patterns the best films share, five films worth studying, and what to steal from each.