Intro videos for software products
An intro video is the film that explains your product to someone who has never seen it: the thing on your homepage, your App Store listing, the first pinned post. supaintro writes one from your product URL and a line about what you do, then renders it as motion graphics with your real copy, your real colours, music, voice-over, and captions.
An intro video is not a launch video
The two get conflated because they look alike: a minute of motion graphics, a voice-over, an end card. The difference is shelf life. A launch video announces a moment and is allowed to age with it. An intro video sits on your homepage introducing the product for as long as the product exists, which means it goes stale the day you rename a feature, change the pricing, or repaint the brand.
| Launch video | Intro video | |
|---|---|---|
| Job | Announce something new, once | Explain the product, indefinitely |
| Lives | Social feeds, Product Hunt, launch post | Homepage, App Store, docs, pinned post |
| Ages | Gracefully; it is dated by design | Badly; it claims to describe the present |
| Update pressure | None after launch week | Every rename, reprice, and redesign |
That last row is where most intro videos die. A commissioned film is a locked export: when the product moves on, the choice is re-commissioning or leaving an out-of-date film as the first thing prospects see. Most teams choose a third option, which is quietly taking the video down.
Why a re-renderable intro is different
supaintro renders your film from code rather than exporting locked pixels. The words on screen are text, the colours are your hex codes, the scenes are a storyboard you can still edit. When the product changes, you change the scene and re-render: the film stays current the way your website stays current, by being edited rather than remade.
The rendering itself is motion graphics, not generated footage. Software is words and interface: the name, the promise, what it does, where to get it. Pixel-generating models smear exactly those, which is why the comparison with prompt-to-video tools is mostly about text fidelity. Here the copy is rendered as type, so it is exactly what you wrote.
Making one
- 01
Paste your URL and describe the product
One or two lines about what it does and who it is for, plus your logo if extraction should not go looking for it. That is the entire brief.
- 02
Check what it extracted
Brand colours, fonts, logo, and a reading of what you sell, all before you pay. If the extraction is wrong, the film would be wrong; this is where you catch it for free.
- 03
Approve the storyboard
Up to 8 scenes with the verbatim on-screen copy for each. Rewrite anything. For an intro video, cut anything time-bound: no "now in beta", no launch-week language, nothing you would have to re-render next quarter.
- 04
Render, embed, and re-render later
You get a 16:9 master for the homepage and a 9:16 portrait cut from the same project. When the product changes, edit the scene that mentions it and render again.
Where this is the wrong tool
If your intro needs a founder on camera, screen-recorded walkthroughs, or a three-minute tour of the interface, supaintro is not the tool: it makes typographic, brand-led motion graphics, and a long-form product demo is a different format with different rules. It also cannot rescue an unclear product. The storyboard is written from your own description, so a product that cannot say what it is gets an intro video with the same problem.
What it costs
Starter is $59, one-time, for one rendered film with 2 storyline re-writes. Pro is $149 for 3 generations with refine passes, which suits an intro you expect to iterate. Extraction, storyboard, and scene editing are free on both, and the market context is in what a product launch video costs.
Software intro video questions
What is a software intro video?
A short film, usually about 60 seconds, that explains a software product to a first-time viewer: what it is, who it is for, what it changes, and where to get it. It is the evergreen sibling of a launch video, made to sit on a homepage or store listing rather than announce a date.
How long should an intro video be?
Sixty seconds or less. An intro video earns the viewer's attention before they have any reason to care, so it has less licence to run long than a demo watched by someone already evaluating. If a section feels like it needs more time, it usually belongs in a demo, not the intro.
What is the difference between an intro video and an explainer video?
Mostly vocabulary. Explainer is the older agency term and often implies illustrated characters and a narrated story; intro video is the plainer name for the same job. supaintro makes the typographic, product-evidence-led kind rather than the illustrated-mascot kind.
Can I update the video when my product changes?
Yes, and this is the point of rendering from code. Your project keeps its storyboard: edit the scene that went stale, re-render, and replace the file. You do not re-brief anyone or start over.
What formats do I get?
A 1920x1080 H.264 master in 16:9 for your homepage and YouTube, and a 9:16 portrait cut composed for vertical feeds, both without watermarks. Full platform detail is in the specs guide.
Do I need to write a script?
No. The storyline is written from your product URL and description, and you edit the verbatim copy at the storyboard step. If you already have a script, paste it over the generated one; the script template guide shows the beat structure it will land in.
Extraction and the full storyboard are free. Render it only when the words are right.