Product launch video generator
A launch video should stay under your control after the first render. supaintro starts with your product URL, measures the craft behind strong launch films, extracts your brand, and gives you a storyboard to approve before it authors a 60-second motion-graphics video. The result remains a project you can revise and re-render when the launch moves.
Pick the right kind of tool first
There are four ways to get a launch video made and they fail in different places. The useful question is not which is best, it is which failure you can live with.
| Approach | Typical cost | Turnaround | Fails when |
|---|---|---|---|
| Video agency | $10k to $50k | 4 to 8 weeks | The launch date moves, or the copy changes after delivery |
| Freelancer plus After Effects | $2k to $8k | 2 to 4 weeks | You need a fifth revision, or a second aspect ratio |
| Template tools | $0 to $50 per month | An afternoon | Someone notices three competitors used the same template |
| Prompt-to-video models | $20 to $100 per month | Minutes | Your product UI and on-screen text are generated, so they are wrong |
| supaintro | $59 to $149 per video | Same day | You wanted live action, a talking head, or a long walkthrough |
Longer versions of each row: against an agency, against general AI video generators, and against templates and DIY editing.
What your team controls before the render
- A product URL. Colours, fonts, and logo are read from the live site, so the film matches the page the viewer lands on.
- A line or two about the product. This becomes the story. What it is, who it is for, and the claims worth putting on screen.
- A logo file. Used at full fidelity rather than scraped at whatever resolution the favicon happens to be.
- Whether you want narration. A voice-over cut, or music-only for silent feeds.
What comes out
A 1920x1080 landscape film and an intentionally composed 1080x1920 portrait film of roughly 60 seconds, with no watermark. Both come from the same project rather than cropping one into the other, plus a music-only cut for silent feeds and a voice-over cut for your site. Audio is mastered to -14 LUFS so it does not get slammed by platform normalisation. Captions are frame-synced to the voice-over.
Full technical detail, including which platform wants which file, is in the specs and aspect ratios guide.
A film that stays a project
A finished film from an agency is an export. Changing one word means going back to the studio. A finished film from supaintro is a project: a set of scenes, a palette, a script, and timings. Change the headline and re-render. Change the accent colour because the brand refresh landed and re-render. Trim a beat, retime a caption, and re-render.
The Pro plan includes 3 takes and 2 adjustment rounds for exactly this reason, and hand-editing the storyboard costs nothing on either plan.
Honest limits
- It makes motion-graphics films. Not live action, not avatars, not screen recordings of your app.
- It writes from your product page and your notes. A product that has not decided on its positioning produces a film with the same problem.
- It targets about 60 seconds. A three-minute product walkthrough is a different format and this is not the tool for it.
- Brand extraction needs a reachable page. A site behind a login or an aggressive bot wall may need you to supply colours and logo by hand.
Common questions
Is there a free version?
Everything up to the rendered film is free: brand extraction, the storyboard with verbatim on-screen copy, and hand-editing every scene. There is no free rendered video, because one authoring run has a real compute cost regardless of the resolution it is delivered at. Films are $59 or $149, one time, per project.
Is it a subscription?
No. You buy a plan for a project, once. There is no monthly fee and no seat pricing.
What if the video comes out wrong?
Hand-editing scenes costs nothing and fixes most near-misses faster than a full re-run. Beyond that, Starter's included revision covers a genuine miss, and Pro's extra takes and adjustment rounds do too. The details are on the refund page.
Can I generate videos for clients?
Yes. Agencies and freelancers use it per project. You own the output and can deliver it to a client commercially.
Which AI models does it use?
Several, across text, image, video, and audio, from major providers. Which model runs which step is an implementation detail that changes as better models ship, so it is not something we publish. Every provider is named, with the category of data it receives, on the subprocessors page.
Extraction and the storyboard are free. Decide after you have read the beat sheet.